Exhibitions and events represent communities and most savvy organisers are looking for ways in which they can extend the value to the community of the event and extend the value of the event to the community. Broad Band TV is a classic example of this. This is taking show content, the show community and extending that value proposition through the 365 days around the show. If your organiser is offering Broad Band TV channels, you should be involved. This is how you are driving your brand. This is how you are driving your engagement with the show brand and with the show community and it will allow you to better exploit the show opportunity. If you are in a show where the organiser doesn't have a Broad Band TV channel, then you should be driving your organiser to get one. Again I stress, exhibitions are about media partnership and the more value your organiser gives to you and the more you exploit that value, the better success you will achieve.
